Okay before we begin, I want to be clear: I am basing this off the first teaser for Star Wars Episode IX: The Rise of Skywalker. This is in no way a commentary on the film itself, which I have not seen…yet. I’m only breaking down the marketing methods behind this:
Okay – I hope this avoids any confusion, should you be reading this after the film has been released. With that in mind…let’s dive in.