Nintendo's E3 2014 Strategy: oh btw… Pac-Man IS in Smash Bros.

This year’s E3 is upon us and so far… things have been kind of dull. When re-releases like The Last of Us for PS4 and Halo: the Master Chief Collection for Xbox One are getting headlines, there is definitely a lull in excitement. Yes, you (the lucky customer) will be able to buy the same great games all over again – giving your favorite companies more money! I generalize, there have also been some great teases at exciting new games. When I say teases, I mean teases. Look at this new trailer for the new Star Wars Battlefront:

Not a ton of riveting gameplay footage there.

Anyway, in the midst of it all, there is Sony, there is Microsoft, and there is Nintendo. Yes, Nintendo is still peddling that Wii U thing of theirs. The console that has been largely forgotten recently, well up until the release of Mario Kart 8 and the arrival of psychotic Luigi to the internet.

Those eyes.

It is no secret that there hasn’t been much excitement for the Wii U when compared to the PlayStation 4 and the Xbox One. Not that the Wii U does not possess its own growing library of quality games, not that the Wii U doesn’t have the strongest collection of exclusive titles out there, not that the Wii U isn’t the only system this generation to be fully backwards compatible (meaning they can’t do exciting re-releases like the other two… cause you don’t have to re-buy games to play them); it’s just a weird little machine. People are still unsure about the gamepad. People still want more games. Well, here is Nintendo’s Digital Event:

There are games all right, but many titles there were products that we already knew about. Bayonetta 2 is exciting and it is awesome to see the original Bayonetta included as well but, well, where is the new Star Fox? Turns out it was there. As was Mario Party 10 and two other brand new series (currently dubbed Project Giant Robot and Project Guard). Yes, evidently Nintendo believes in saving the best… for sometime other than their national E3 event.

It came off as bizarre to see an entire block devoted to Splatoon, another new game for Wii U, with no official mention made of the other two series. Explanation: these two new series must be (and sound like they are) at a very early stage in development. Plus as these are both new IP concepts for Nintendo, maybe the company does not feel confident enough in them at this stage to broadcast the games to an international audience. That might explain Project Giant Robot and Project Guard, but not StarFox. Heck, Nintendo and Robot Chicken even made a joke about it during their presentation:

It is nice to see Nintendo using their sense of humor but it is still a strange move. Nothing generates hype quite like a trailer and all StarFox received was a blurry video of Shigeru Miyamoto playing the game. The Mario Party 10 trailer was not even included as part of Nintendo’s Digital Event. Is there still hype for these games: of course, but there could be substantially more if Nintendo had given both games a better reveal. Which brings us to Pac-Man…

As seen in the Nintendo Digital Event, there were only two Super Smash Bros. character reveal trailers: The Mii Fighter and Lady Pala – Pale – Palutena (clearly a Nintendo A-lister). Pac-Man was also revealed but at the end of the day, at a non-streamed Nintendo developer roundtable. Now this is really strange. Pac-Man represents the unprecedented third third-party character in a Super Smash Bros. game. Plus, it’s freaking Pac-Man! Players will now be able to have the ultimate retro gaming rumble as Mario, Sonic, Mega Man, and Pac-Man are all together. No, no, show Lady What’s-her-Face, that will get the crowd pumped more.

While it seems that Nintendo has had the most exciting E3 of the large companies (sorry Microsoft and Sony, I’m just not excited to re-buy games from you in the near future), the company is still employing bizarre marketing techniques. It wasn’t all bright and cheer either as Ubisoft announced that they are sitting on completed Wii U games, but are unwilling to release those titles until Nintendo can build more excitement for the Wii U.

Announcing games in bizarre ways outside of your main event may not be the most efficient way to build hype, Nintendo. Just saying.

It does help when this is how the new Zelda game will look. No, really, this is confirmed to be in-engine graphics.
It does help when this is how the new Zelda game will look. No, really, this is confirmed to be in-engine graphics.

Where's the Hype for Super Smash Bros. and Mario Kart 8?

Another day, another article expressing disappoint in Nintendo.

Yesterday marked a special Nintendo Direct, one devoted to revealing details about one game and one game only: Super Smash Bros. (for Wii U and for 3DS… this game needs a better title). For thirty-nine minutes, Nintendo talked and for thirty-nine minutes, I listened. I cannot say it bored me to the point where I shut it off halfway through, but one thought was materializing in my head as I listened: I should be more excited than this. Not the first time I’ve had that thought during a Nintendo Direct. The one before the “special Smash Bros. edition” also didn’t catch my attention too much either. The focus of that one: Mario Kart 8. Hold on, Mario Kart? Smash Bros.? These two series are nothing short of awesome and arguably the best things coming out from Nintendo these days. I think both games will be great, I already own a Wii U, so why don’t I really care?

There is one than one reason but the main problem is this: too safe. My main reason for sticking with Nintendo, despite their numerous problems, is their creativity. I believe that this is a company that does not simply make games to make money. Call it naivety, call it romanticism, but I really do believe that most people who work at Nintendo are passionate gaming artists who like to make fantastic worlds never before seen (and impossible to exist in the real world). You know: people who are excited…. but these games don’t sound exciting.

Scratch that, Mario Kart 8 started out as a really cool idea. A racing game that allows players to break gravity to compete along the walls and ceilings? Suddenly all the courses change, all the options change: the game encounters a fundamental change. New and different, pushing the boundaries of gameplay: this is why I love Nintendo. But that wasn’t what they talked about last time Mario Kart 8 received a Nintendo Direct. Koopalings, and a late-May/early-June release date. Yay.

Oh man, I wasn't going to pay sixty bucks before but now: gotta have my koopalings.
Oh man, I wasn’t going to pay sixty bucks before but now: gotta have my koopalings.

This coming on the heels of an announcement made by the current Nintendo President, Satoru Iwata, that the Wii U would not experience any more periods of drought between big titles. Oh, good to know that I’m just imaging the three months between the release of Donkey Kong: Tropical Freeze and Mario Kart 8. Also, seriously koopalings? I say this as a longtime fan of both Mario and Mario Kart games: who cares? Yeah, each racer performs a little differently in Mario Kart, but more racers just sounds like “hey, why don’t know how else to separate this game soooooo you can play as even more obscure Mario villains! Remember Super Mario Bros. 3? Man, we were so cool back then!”

If Nintendo had chosen to focus on the new video recording feature in Mario Kart 8, the one that (I believe) let’s racers record their highlights and post them online to the Miiverse, now that sounds more interesting. The internet, that fad that Nintendo seems to believe will die out any day now, represents a gateway to a lot of interesting changes that they could be implementing into their games.

Let’s go to Smash Bros., a series that I really love. One of my favorite gaming announcements ever was the reveal of Solid Snake in the first Super Smash Bros. Brawl trailer. It represented such an insane new direction for the series: characters I would never have expected to be in a Smash Bros. game may now be in a Smash Bros. game… except that was it. Nintendo has never since matched that excitement with any Smash Bros. announcement that has occurred since then.

Sonic? Who cares, he is a dying figurehead of Sega. I guess it’s kinda cool, for nostalgic purposes. Even Mega Man, who hasn’t eroded his reputation the way Sonic has, has also faded from the current video game world. At the time that Brawl was announced, Sony was touting the new Metal Gear Solid game. It was like Nintendo had snatched away all of their thunder with one announcement: “yeah, cool you have a Solid Snake game but can he fight Mario in it?”

Boy, too bad Nintendo doesn't pretty much own Platinum Games. Imagine Bayonetta in Super Smash Bros.! Wait...
Boy, too bad Nintendo doesn’t pretty much own Platinum Games. Imagine Bayonetta in Super Smash Bros.! Wait…

The announcement rippled out past Nintendo circles to affect the industry. I guess this is the point I have been driving at: who, outside of Nintendo and their diehard fans, cares about all these new announcements?

Yesterday Nintendo revealed that Charizard and Greninja would be joining the Smash Bros. roster as new characters. Cool, more Pokémon… exept Charizard was already in Brawl and who really cares about Greninja? Take a good look at that Pokémon, doesn’t he remind you of someone?

All I could think of.
All I could think of.

Yeah, Ryu Hayabusa, of Ninja Gaiden fame,  might not have been quite as exciting as Snake, but his inclusion would have gotten a lot more people invested. Instead, Nintendo crafted a Smash Bros. reveal that left me thinking: “boy, there sure are a lot of Mario, Zelda, and Pokémon characters in this game, I wonder what series are selling best for Nintendo right now?”

Maybe I’m wrong, maybe people have looked at these past two Nintendo Directs and have been swayed into purchasing a Wii U. That is the point after all: to generate excitement (which equals dollars) for Nintendo’s struggling console. I just don’t think they’re really doing that.

The Year of Luigi Began With a Whimper and Ended With Even Less

Nintendo: seriously? From the creators of the Mario series, the Legend of Zelda series, the Metroid series, The Donkey Kong series… I could keep going (point is – they make great games) comes… “The Year of Luigi.” For those out there not following current news in the video game industry, things have not been going well for Japan-based video game developer and publisher, Nintendo. The once mighty console maker has taken a backseat since the release of the Wii U (actual name) in late 2012. Maybe the company knew they were being pushed out of the limelight, why else would they select Luigi to headline a year?

I feel this photo represents both Luigi and Nintendo at the start of 2013. Ready to just fall.
I feel this photo represents both Luigi and Nintendo at the start of 2013: ready to just fall.

Let’s talk about Luigi real quick. He is Mario’s brother. You know you’ve got a strong character when his best definition comes from comparison to another character. He’s not Mario… he’s the other one. The “Bros.” part of “Mario Bros.” Luigi is probably the most famous “player 2” character in video game history… but he’s still “player 2.” He’s the guy you make your friend play as. Sure, Luigi has had his own games. His first came in 1993 with Mario Is Missing! Yes, in Luigi’s first game he still was not part of the title. Was Mario Is Missing! any fun? It was an educational game that was not Oregon Trail, I do not feel the need to say more.

Since then, Luigi actually has appeared as the main star of a couple of entertaining games (some of which were released in the past year). The highlight has to be Luigi’s Mansion, the atmospheric launch title for the Nintendo Gamecube that, once again, had Luigi tracking down his brother (Mario needs to learn how to share the spotlight). Okay so one good game and in a history of being overshadowed; great role model, Nintendo.

The Year of Luigi began in February of 2013 with a Nintendo Direct that announced both the year and, what would be, the only game of the Year of Luigi worth mentioning, Luigi’s Mansion: Dark Moon. Luigi would finally get his long-awaited sequel and… maybe a couple of other games? It was supposed to be his year after all.

"Look, I put the hat on. What more do you really expect from us?"
“Look, I put the hat on. What more do you really expect from us?”

Well, let us count, in the Year of Luigi, Nintendo officially released four games (not including the previously mentioned, Dark Moon) for Mario’s sidekick. They were New Super Luigi U, Mario & Luigi: Dream Team, Luigi Bros. (a hidden game in Super Mario 3D World), and Dr. Luigi. Yeah, even in his year: Luigi still cannot escape Mario. Really it is even less than it appears.

New Super Luigi U was a gloried expansion pack for New Super Mario Bros. U. Nintendo decided to add-on a full new 82 courses (because the worlds in New Super Mario Bros. U were just so memorable) and just subtract Mario from the equation. Hey, at least he isn’t in this “Luigi” game. It was a game that few, outside of diehard fans, could be excited about.

Then there is Mario & Luigi: Dream Team. It is good but seriously? SERIOUSLY?! Not only is Mario in the title, he’s first. It’s a Mario Bros. game, end of story.

Yes, it certainly looks like Luigi is front and center here. Oh look, I didn't know this was a Princess Peach game too!
Yes, it certainly looks like Luigi is front and center here. Oh look, I didn’t know this was a Princess Peach game too!

Luigi Bros. barely warrants mentioning. Again, it is a mini-game tucked away inside of Mario’s latest offering: fantastic. I bet that does all kinds of wonders for Luigi’s self confidence.

I guess that leaves Dr. Luigi. If you’re thinking: “Hey, didn’t they make a Dr. Mario game like, twenty (yes we’re old) years ago? What is this, a remake?” Yes, and yes. Dr. Luigi is essentially a prettied-up Dr. Mario for the Wii U. On the plus side, it does include an entire new mode that alters the formula considerably. I know I should be sarcastic here but I actually really like these types of games. It’s sad that this is my second favorite game of the Year of Luigi, but it wasn’t a bad little game.

I don't believe that man has ever been to medical school.
I don’t believe that man has ever been to medical school.

Nintendo, ladies and gentlemen. At least you can say they were true to Luigi’s legacy. All anyone has been able to talk about in the past year is the PlayStation 4 and the Xbox One. Nintendo has faded away to the sidekick, with only one thing really worth mentioning: the 3DS (seriously, that is an awesome handheld with a never ending supply of quality titles).

The Year of Luigi ended on March 18, 2014 (a full year since the February Nintendo Direct). It is now the Year of… anything? Nintendo has been quiet. They are a company in turmoil right now that desperately needs to convince the video game industry that they know what they’re doing. Apparently they are keeping the Luigi-like mentality of making such an exit that no one will even be aware that they’ve left.

Nintendo could announce it was the year of Pokemon and Pokemon U was becoming a reality... but I think that is giving them way too much faith at this point.
Nintendo could announce it was the Year of Pokemon and make Pokemon U a reality… but I think that is giving them way too much faith at this point.