Well, since this is my blog, I do not feel bad about the rare self-promotion. Please enjoy the following link to a piece of interactive fiction, created by me. I will try to write an article about Twine in the future.
But for now, please click the picture to enjoy!
Last year, the city where I grew up suffered a cowardly and inhumane attack from two individuals. To say that it was a shocking day would be an understatement. We all see pictures and hear of the war, terrorism, and horror that goes on around the world but: it is different when it’s your city, when you know that your family and friends were there. The Boston Marathon bombing was nothing short of a tragedy. If there was one silver lining, however, it was how everyone responded. I wasn’t home at the time, but I saw the things happening and many of them made me proud of where I come from. There may have been no more powerful moment than this:
Two days after the bombing, that happened at a Boston Bruins game. A simple gesture made powerful in the number of people performing it, and through the emotion that it conveyed. It was a genuine moment, there really is nothing more accurate than that. Boston galvanized itself in the days following the attack and everyone wanted to show support. As this is America, it was done with merchandizing:
For the record, the official Boston Strong website is connected to the One Fund, the charity set up to give direct relief to the victims of the Boston Marathon bombings. If you show your support through them, you will actually be contributing to a good cause. However, and this is really sad to say, there are many other “Boston Strong” products out there with no affiliation to any charity.
It is difficult to fully argue against these products, because some of them do help people. Yet when the bombings happened, I remember the reaction of my city; I remember the message being delivered: “this will not define us.” There was a power in that message because it told the criminals involved that they had failed. They would not get famous – they would get arrested and the city would move on. Obviously, we remember those whose lives were affected, and in some cases cut brutally short, by the bombings. But is this really remembering them?
This is marketing. Boston Strong has become a brand, and to me that is sad. No one wants to feel powerless, and the bombings made us all (everyone in or who knew someone in Boston) feel that way. Yet I must be clear: buying a t-shirt is not taking power back for Boston. When those runners involved continued to run to donate blood in the minutes directly following the attack: that was action (that was god damn heroic). If you do no research and just buy the first thing that says “Boston Strong” on it, you’re not acting, you’re following.
Support Boston, the products say, but who is really being supported? There is a wonderful way to eliminate the middleman when wanting to give to those in need: find the charity and donate directly to it. Ah, but then who knows that you did something? It is a human feeling, to want to be recognized for doing good. It is this feeling that companies are capitalizing on. Rest assured, even though they might have started it with the best intentions: they are now driven by their wallets.
Examine the difference: here is Boston Red Sox player, David Ortiz, after the attack:
That was genuine. Ortiz knows he’s a role model but as someone involved with Boston, he… well he expressed what we were all feeling back then. He showed his support, and because he was famous, everyone got to see it. Then these happened:
To my knowledge, with the research I have done: these are not connected to any charity. No one, besides the wearer, feels better with this. I’m not knocking that feeling. Especially after the bombing – everyone needed a pick-me-up. Just be informed, don’t wear this and think that a difference is being made, It’s not. Someone made money, that’s about it.
Next Monday the first Boston Marathon, since the bombings, will be run. The city will shut down: that’s how many people are going out to support it. I will be there, I know that, but I won’t be wearing anything that says I support the city. I will go out and support the runners and have fun and remember. The bombing defined us: but if we’re careful, it can define us in the best way.
PS – To the man (never naming you) who committed that hoax last night in Boston – FUCK YOU. Here is a Boston charity site, for those out there who are interested.
Dear Weather.com,
First of all: thank you. As the media world adapts to the changing mediums in technology, it is nice to see a new, streamlined version of the weather forecast. Gone are the days where I had to watch fifteen minutes of crappy local news, just to catch a glimpse of what might be happening outside my window that week. Those forecasts, despite their peppy weather… people (what’s the word for weathermen and weather-women?) were often very general, as they could not record a forecast for a specific area, but rather had to cover the region. Not that this method didn’t work, it simply led to more mistakes. People expecting snow might get nothing while those looking forward to flurries would instead take a blizzard to the (metaphorical) face.
Thank you, weather.com, because now I can get a forecast tailored to my town. What’s that, I can get an hourly breakdown? Hold the phone – a summary every fifteen minutes. You gotta be shitting me! Wow, weather.com, you are amazing. An improvement over the old ways in every sense… well, almost every sense. Let’s look at your homepage:
Okay, looks good. I have a temperature readout for several areas (available in both Fahrenheit and Celsius) and an active map of an area seeing a strong weather pattern… that’s all pretty bitching. Wait – what… adorable sleeping animal photos? I – what? 20 year-old dies of exposure… that’s bad I guess… was it from severe weather? The fuck is up with that spider?!
Yes, weather.com, while your information is fantastically applicable and usually very accurate… you really have to work on your website design. See, in the old days (and still now, actually), when weather people wanted ratings: they jazzed up the weather. Every bit of snow became the next super blizzard and hot days became DAAAAYUMMM hot days. It feels like you’re trying to compensate with these stories. Eye-catching, eye-catching! Look at us! That’s what they scream. Wouldn’t be so bad… if they all weren’t pretty stupid.
Now this wouldn’t be so bad, if it weren’t on every page. Seriously, like every. single. page. on. your. website. What’s the point? Why do I need to know about cute animals. Actually, let me rephrase that: why do YOU need to tell me about cute animals. I already have imgur (pronounced im GRRRRRRRRRRR) and youtube, what do you really think you can do for me that they can’t? No weather.com, you have one job.
If you feel the need (and really, why do you?) to compliment your pages with additional information… well, could you at least make it relevant? That sixteen year old dying, that’s horrible but it has nothing to do with educating me about the weather. You’re WEATHER.COM! I expect two things from you: inform me of the weather and educate me on the weather. Your current links do no such thing. That’s pretty sad when there is amazing free information out there on the internet (it’s the fucking internet after all). Like look at these:
Took me all of two seconds to find those and it didn’t cost me anything. Plus that last one is Bill Nye. BILL NYE. Here’s a rule: if you’re an educational website – make Bill Nye available to your browsers. Seriously it’s not rocket science. Although, if you wanted to learn about rocket science, I’m sure Bill Nye could teach you.
I say look to Google. Google isn’t flashy, Google doesn’t try to keep people on by reading stupid stories. People go to Google because it helps them find the information that they want. If that information is weather-related, Google should be directing them to you.
“But,” you say, “we have to be flashy! People can get forecasts anywhere! We need to stand out!”
Yes you do – but not as that awesome weather site with the really stupid links sprinkled in! You’re not a cool website, you are never going to be a cool website (sorry). You’re where people go when we want the weather. Give us that, in copious amounts we could never hope to fully digest… but give us only that. Please, you’re embarrassing yourself right now.
Thanks for listening Weather.com
Sincerely,
One voice on the Interwebs
Colin McMahon 