Comedy Resurrection: Arrested Development

This is the first of a three-part series targeting television comedies that have risen from the dead for a chance at new laughs. I won’t say what the other two are but here’s a hint: they’re animated and both start with an “F”. As everyone knows, television is a tricky business. Creating a good show is no guarantee of success (just look at Firefly) whereas a crappy show with the right marketing can be a huge success (Here Comes Honey Boo Boo is an affront to be reality TV and humanity as a whole). So, sometimes good shows get cancelled. Arrested Development initially aired from 2003 t0 2006. During that time the show ran 53 episodes and garnered a loyal but small fan base. For that reason, the show was cancelled. It was a sad event but at the time, show creator Mitchell Hurwitz stated that he had “taken it as far as I felt I could as a series. I told the story I wanted to tell, and we were getting to a point where I think a lot of the actors were ready to move on.”

Fast forward seven years and I guess a lot changes. The explosion of Netflix for one. True, the company was founded in 1999 but it experienced huge growth in the first decade of the 21st century, taking it from a fledgling company to the frontier name is media streaming (funny story, Blockbuster refused to buy Netflix, remember Blockbuster? Proof of the importance of “adapt or die” in the media world). Through Netflix, many people who initially missed Arrested Development got a chance to experience it and the show developed a huge popularity. Popular enough to reunite the cast who had “moved on” and return a creator who felt he had already “told the story he wanted to tell”. So that’s enough of history, Arrested Development is back, the third series to air on Netflix (House of Cards and Hemlock Grove being the first two).  The question becomes now: how is it?

It's been 8 years but the Bluth family is back.
It’s been 7 years but the Bluth family is back.

Let me say a disclaimer up front: I am not finished with the fourth season yet. So far I have watched the first seven episodes (roughly halfway through the fifteen episode season). As such, I cannot give a complete season overview. However, I have seen enough to note the main story and style structure of the new season. And I am pretty disappointed in the turn it has taken. This new season is not terrible but it strays from the formula that made Arrested Development such a funny series.

Let me quickly recap how the first three seasons of Arrest Development were structured: Michael Bluth (Jason Bateman) serves as the audience conduit (meaning he is the most relatable character) to the Bluths, a family of incredibly rich, out-of-touch-with-reality eccentrics who fritter about in nearly constant conflict with both each other and the outside world. They fluctuate constantly between loving and hating each other, making them very believable as a family with problems. More importantly than that, they are hilarious to watch with each other. The chemistry between the family created a ton of laughs and propelled the comedic engine that drove the series for the first three seasons. I say first three seasons because this structure no longer exists in the fourth season.

This style of advertising makes sense for the fourth season as each episode is driven by an individual rather than the family.
This style of advertising makes sense for the fourth season as each episode is driven by an individual rather than the family.

This is the largest disappointment. Each episode of the fourth season (so far) has focused on one family member. The episodes bridge the gap, giving the audience insight into what everyone has been up to in the seven years between Arrested Development‘s cancellation and revival. This has been done to explain the obvious age change (most noticeable with Michael Cera and Alia Shawkat). Does it make sense: sure. Was it needed: no.

There is a thing about television dramas, you watch them to see the evolution of a character, their growths and pitfalls. Their changes, it is a big part of every drama series and one of the key ways to measure success: does the audience get emotionally invested in the characters and how good is the payoff? This is not exactly true with comedies. Yes, the best comedies need relatable characters to make the jokes work, however, emotional investment is not needed to same extent. Arrested Development appears to have forgotten this.

I like watching the Bluths, I do. I think they are a very funny family. Haha – yes, relatable – no. To be blunt: I don’t care about Lindsey’s search for identity over the past seven years. I don’t care how Tobias has struggled to remain ignorant. Truth is, most of these characters are not very likeable with closer inspection. More than that, this new style of single focus draws attention to how one-note some of the humor is.

Tobias' unawareness is great once or twice an episode but when it is the focus of twenty minutes, it runs a little thin.
Tobias’ unawareness is great once or twice an episode but when it is the focus of twenty minutes, it runs a little thin.

This glaring problem has become more and more apparent as the season has progressed. I have yet to see an episode with the Bluth family. The focus is so strong on each character that the episode usually only features 1-2 members of the family with all other appearances feeling like cameos. And speaking of cameos: get ready to see every popular comic out there in the fourth season. Seth Rogen, Conan O’Brien, and Kristen Wiig are among the more notable appearances. Again, great to have more funny people on the show but not at the expense of screen time with the Bluth family. In addition, get ready to see everyone from the original run again.

Barry Zuckerkorn was a good side character who was naturally phased out in the initial run of Arrested Development. He is abruptly back in the new season.
Barry Zuckerkorn was a good side character who was naturally phased out in the initial run of Arrested Development. He is abruptly back in the new season.

There is a warning sign when a series relies too much on old characters for old laughs. It foretells a lack of direction or new ideas. This is another problem with the fourth season of Arrested Development. So far many of the comedic moments have been in the nature of “remember how funny this was?” A joke is never as funny the second time you hear it. Rather than continuing its identity, Arrested Development has clung to its old one (while at the same time missing what worked so well).

There is one final problem I would like to highlight in this new season, although to be fair it started in season three. Michael Bluth is no longer a relatable audience conduit. He has lost all of his believability as an everyman living with a crazy family, now he is simply a member of the crazy family. This occurred the moment of the Charlize Theron subplot in season three. For those unaware – Michael gets in a serious relationship with someone who is mentally challenged. How this is not immediately noticeable on say, the first serious conversation, is beyond me (yes the script navigates it but I have to believe they talked outside of the scenes shown).

So Michael is no longer someone to identify with. If his death as an everyman needed one more nail, it comes in the first episode of the new season. For twenty minutes, the audience gets to cringe at the awkwardness between Michael and his son. The plot is obvious and should take only seconds to resolve but instead the audience is treated to awkward moment after awkward moment (this is not my style of humor, I was never a huge fan of The Office). Michael looks like an idiot, a clueless idiot. He is no longer the suffering member enduring his family but has evolved into part of the problem. Is this character growth: maybe but not in the wisest direction (we already had plenty of socially clueless characters in this series).

Simple misunderstandings do not make for good season long plot points (at least in comedies).
Simple misunderstandings do not make for good season long gags.

In short, I am very worried for the future of Arrested Development. It has shown comparisons with another resurrected comedy show that did not turn out well (Family Guy – I’ll address this more later). I haven’t seen the whole season, but I shouldn’t have to for a comedy. I keep feeling like the show is planning some kind of pay off but, weren’t the jokes enough? Arrested Development is not a drama and it does not have strong enough characters to become one. So far it feels like creator, Mitchell Hurwitz’ comments were true back in 2006. The story has been told. Now they’re just doing it for some more dollars (while initially this was supposed to be one season and a movie to conclude the series, Netflix has recently backtracked for plans for more episodes).

So it’s okay. There are funny jokes to be sure. But I can’t help but feel like the outrageously funny period of Arrested Development has passed and these are the last few snickers before everyone leaves the room.

I cannot comment on whether or not the Bluths are still funny because I have yet to see the Bluths.
I cannot comment on whether or not the Bluths are still funny because I have yet to see the Bluths.

Thoughts? Comments? Am I full of it or onto something? Let me know now in the feedback section of this article.

Marketing Method: J.J. Abrams

With the imminent arrival of Star Trek Into Darkness, I have decided to take a closer examination of one of Hollywood’s best marketers: J.J. Abrams. For the record I should point out that the public is unaware if said genius comes directly from Abrams or is simply from a mind at his studio, Bad Robot. Regardless, Abrams takes the credit – both in the public eye and as the subject of this blog post. From TV to the big screen, no one knows how to turn heads like Jeffrey Jacob Abrams.

One of the top players in Hollywood and arguably its best showman.
One of the top players in Hollywood and arguably its best showman.

To understand how Abrams markets the films he’s attached to, one must first examine this principle: the monster behind the door is always the scariest. What does this mean? Simply put it means that our imagination is more powerful than anything realized. The monster behind the door is scariest because we can’t see it, therefore the mind dreams up all sorts of horrific possibilities as to what it might be. Once it is seen, it can be rationalized. There is nothing scarier than the unknown.

That’s lovely but why am I talking about monsters? Well it follows logic, if our mind is the strongest tool when it comes to fear then why not excitement as well? This is the principle Abrams and the people at Bad Robot operate under. They believe (rightly) that audiences will go crazy over a tease and that teasing itself can be the best way to create hype. Let me show you what I’m talking about. Watch this teaser: http://www.youtube.com/watch?v=IvNkGm8mxiM.

Remember that? That was the teaser for Cloverfield (not that you could tell because they don’t even give you the title). Here is the Abrams bump in its full glory. He did not direct that film, Matt Reeves did. This is a time when Abrams is working only as a producer and doing his job very well. I don’t know about any of you but I believe that is the most memorable teaser I have ever seen. I can remember the first time I saw that in theaters – I can’t remember what movie I was seeing that day – but I remember seeing the teaser and going nuts over it.

What is going on? What is attacking the city? What could do that to the Statue of Liberty? So began Cloverfield‘s marketing campaign. It is one of the most financially profitable films to ever be released in January (it made nearly 200 million on a budget of 25 million) and it’s not hard to see why after that teaser. Not that trailers are the only weapon in J.J. Abrams arsenal. He is the undisputed master of viral marketing.

This image from San Francisco was echoed across every major city in the United States.
This image from San Francisco was echoed across every major city in the United States.

Viral marketing is a wonderful new invention made largely possible by our friend the internet. Thanks to the world wide web, it is now possible to generate community buzz in a way that was before only dreamed of. The most wonderful thing about it is that actual movie footage is completely unneeded.

Where else but the internet would people study and manipulate posters to try and find images? This photo above shows an attempt to see the monster's silhouette by flipping two posters against each other.
Where else but the internet would people study and manipulate posters to try and find images? This photo above shows an attempt to see the monster’s silhouette by flipping two posters against each other.

In large part, the strategy used for films like Cloverfield, Super 8 and even Star Trek was perfected through Abrams’ efforts with television. While the producer/director has had hit series like Alias and Fringe: do you remember Lost, what show in television history has ever had more fan involvement than Lost? The fan theories, the DHARMA Initiative, Bad Twin, The Hanso Foundation – all part of the Lost Experience.

Yes, this was its own thing – look at the wikipedia page (http://en.wikipedia.org/wiki/Lost_Experience), there has never been, before or since, a show that has so successfully enraptured fans’ attention and curiosity like Lost. Abrams may not have been super involved via directing or writing, but he made that series into an art form. Want to watch six seasons exploration of the “what’s behind the door” theory, go take a look at Lost.

Did this have anything to do with the series: no. Did that fact matter: absolutely not. I have never had more fun with a show outside of Lost.
Did this have anything to do with the series: no. Did that fact matter: absolutely not. I have never had more fun with a show outside of Lost.

Now let’s fast-forward to today. What door is the Abrams marketing machine hyping us up to look behind this time? Oh yeah, this guy:

The identity of Benedict Cumberbatch's character in Star Trek Into Darkness has been at the center of it's marketing campaign.
The identity of Benedict Cumberbatch’s character in Star Trek Into Darkness has been at the center of its marketing campaign.

Who is Benedict Cumberbatch playing? Is he Khan? Is Stark Trek Into Darkness a remake of Wrath of Khan? Is he Sybok, a renegade vulcan after the source of all creation? Is he Gary Mitchell, a Star Fleet officer slowly transforming into a god? Is he a new character? Is he Space Sherlock? The list goes on…

The official name at the moment: Benedict Cumberbatch is playing a man named John Harrison. There are fewer people on the internet who believe in the moon landing than believe that this is anymore more than an alias. What does it matter, 90% of them will be crowding the theaters in the next few weeks to find out the truth. Incidentally: if you don’t want to be spoiled, stay off of Star Trek Into Darkness‘s wikipedia page… that is just not cool.

What it really comes down to is the incredible ability of draw. Abrams has figured out a way to pull people into the theaters. Most out there don’t like spoilers. How anti-climactic is it to read the truth on a page after months of speculation? It’s boring and ruins the game. Yeah, Abrams has made movies and television interactive by adding mystery and inviting the audience to solve it. A great and proven strategy that has been emulated by movies and TV shows alike. Remember how many shows out there tried (and are still trying) to be the next Lost? Remember that cool viral marketing campaign for The Dark Knight? All because of Abrams. He has ushered in a new age of marketing to the cinematic experience and the media is much more fun for it.

I can’t guarantee anything about Star Wars: Episode VII (Abrams next directing effort, I’m not lying) right now beyond this: Abrams + Star Wars is going to be the most hyped-up, most highly marketed thing that any of us are likely to see in our lives. I’m just getting ready to enjoy the ride.

Remember Slusho!? Did this have anything to do with anything? What was going through your head, J.J. Abrams?
Remember Slusho!? Did this have anything to do with anything? What was going through your head, J.J. Abrams?

Thoughts? Comments? Am I full of shit or onto something? Let me know now in the feedback section of this article.

Be sure to check back tomorrow to read my spoiler-free review of Star Trek Into Darkness!

The F*ck am I Watching? Girls Bravo

Ever had that day where, no matter how productive you try to be, you end up on the couch (or in front of the computer) watching something for several hours? Doesn’t really matter what it is or even if it’s good: you just feel like watching something. That was me yesterday. Netflix to the rescue. And yesterday was a strange day as I visited a section of Netflix that I usually stay away from – the anime section. Not that I hate anime, I grew up in the 90s on Toonami (Dragonball Z and Tenchi Muyo all day son), it’s just that I find the genre very bizarre in subject matter yet rather bland when it comes to characters archetypes and storytelling structure. But anyway, this is not a day to talk about my overall feelings on Anime, oh no. Today’s subject is much more provocative. I speak, of course, about a little show called Girls Bravo.

It’s a comedy… I think. Here’s the basic plot rundown as I understand it: Yukinari Sasaki (You-can-marry-Sasaki) who is so terrified of women that he has developed an allergic reaction to them. He’s short, puny and completely devoid of any real fire or passion in his life. Boy, now doesn’t that sound like a protagonist you can get behind and identify with? Anyhoo this guy teleports through his bathtub (I’m not kidding) to another planet that’s right by Earth (still not kidding) called Seiren (Saren, like in Mass Effect). Of course this planet turns out to be 90% attractive female populace because that’s realistic and the naked girl he startles in her bath (yes, full drawn bewbs in this show, lots of ’em) quickly becomes his new best friend. Nothing says friendship and romance like surprising a girl when she’s naked in the bath, fellas out there take note.

So on this new planet, since men are so scarce, Yukinari is naturally a sought after prize. All the women are literally chasing after him to be his wife (side note, I would love to see radical feminism’s reaction to this show). So Yukinari and his new best friend/love interest teleport back through the bath water and return to Earth. By the way this new girl, Miharu (she has a last name but who cares) has pink hair, three dots on her head and loves to be naked. Her other talents include cooking, eating food and being socially awkward (you should see her eat a banana). This is the main love interest in a Japanese show – what does that say about their culture? No comment.

So basically Yukinari and Miharu are joined by several other attractive women characters (all of whom are attracted to Yukinari cause why not) and the hilarious, highly-sexual hijinks ensue.

Okay, going to go left to right with the names. Koyomi, Tomoka, Miharu, Lisa, and Kirie. There, now you know that "Lisa" is Japanese for "Lisa".
Okay, going to go left to right with the names. Koyomi, Tomoka, Miharu, Lisa, and Kirie. There, now you know that “Lisa” is Japanese for “Lisa”.

This show rotates between pretty absurdly funny and cringing levels of awkwardness. There is one character in particular that I feel I must mention as he could not exist in any western show. Fukuyama (he has a first name but again, who cares) is the only other major male character present in the show so far (I’ve only watched the first 8 episodes – I feel slightly dirty admitting that). He is rich, powerful and a level three sex offender. Excuse me and my western views: he is the show’s pervert. That’s right ladies, in this show you have your choice between no passion or perverted passion. You’re spoiled. But I feel that pervert doesn’t do it justice. Hang on, let me show you:

Yep.
Yep.

He does that. A lot. And every character just dismisses it: he’s a pervert, he’s a scoundrel. He’s actually a really funny character in the show (well, it’s funny watching them beat the life out of him). But really, kinda in today’s culture, I don’t know how to react to this. Obviously this is not a show for children but still, this is someone who could not exist outside of Japan. This character type is actually common in most animes that I’ve watched. It’s usually an older male (Master Roshi, you old devil) yet still: nearly always there. The question becomes then: WHY!? But I digress, just be aware those of you out there who, you know, consider women to be people – this show does not appear to follow that logic.

So this is today’s guilty pleasure. I haven’t decided yet if I like the show. I do think it is entertaining (I haven’t been bored, I can say that). There’s twenty-four episodes in total so it’s short like most programs from Japan. If you can put morality aside and switch your brain off, it’s funny. If you’re curious as to what another culture views as entertainment, it’s enlightening. If the thought of objectifying women really offends you, go watch Avatar: the Last Airbender. I don’t know if it says more about the show or me, but I’m going to finish the series. The fuck am I watching? Girls Bravo.

Never has an image summed up a series so well.

Thoughts? Comments? Am I full of shit or onto something? Let me know now in the feedback section of this article.